Packaging executives’ five key concerns

Packaging executives must adapt to stay relevant. Credit: Shutterstock

As consumer behaviour shifts and technology advances, packaging companies need to stay ahead of these challenges by investing in innovative solutions, keeping up with changing consumer expectations, and ensuring a robust supply chain. 

Those who can navigate these challenges successfully are likely to emerge as leaders in the industry, while those who fail to adapt may struggle to stay relevant. 

Here is a brief overview of the key challenges in the packaging industry that are currently keeping industry leaders awake at night. 

Sustainability has become the buzzword in the packaging industry. The environmental impact of packaging is a significant concern for businesses, consumers, and regulators alike. 

The overuse of non-biodegradable materials such as plastic has resulted in severe environmental consequences, including pollution, habitat destruction, and health issues. 

Business leaders are looking for sustainable packaging options that reduce waste, are environmentally friendly, and meet consumers’ changing expectations. 

The packaging industry has seen significant technological advancements in recent years, and this trend is expected to continue for the foreseeable future. Digital printing, smart packaging, and augmented reality packaging are some of the innovations that are changing the industry’s landscape. 

While these advancements bring several benefits, including cost savings, product differentiation, and enhanced user experience, they also present challenges, such as the need for specialised expertise and increased costs. 

Regulatory changes are another concern for business leaders in the packaging industry. Governments are becoming more stringent in their regulations, particularly around packaging waste and plastic pollution. 

For instance, several countries have banned single-use plastics, and many more are expected to follow suit. 

For example, a single-use plastics ban, prohibiting the sale of some single-use plastic products, was announced on 14 January 2023 by the UK Environment Secretary. 

Once the ban comes into force in October, members of the UK public won’t be able to purchase the banned goods from businesses, including food vendors, retailers, takeaways, and the hospitality industry. 

Such regulations are forcing businesses to re-evaluate their packaging strategies, which can be time-consuming and expensive. 

Consumers’ expectations of packaging are changing rapidly, and businesses need to keep up. Today’s consumers want packaging that is sustainable, easy to use, and aesthetically pleasing. 

They also expect packaging to provide more information about the product, such as its origin, ingredients, and environmental impact. 

Meeting these expectations requires businesses to invest in innovative solutions that cater to consumers’ demands while still being cost-effective. 

The pandemic has highlighted the importance of a robust supply chain. The packaging industry relies heavily on raw materials, transportation, and logistics, and disruptions in any of these areas can have severe consequences. 

The effects of the pandemic on warehouse capacity and container availability had just started fading about a year ago when the Russia-Ukraine war started impacting the industry. 

The war has impeded the flow of goods, fuelled cost increases and product shortages, and created catastrophic food shortages around the globe. 

Business leaders are concerned about maintaining a stable supply chain while dealing with challenges such as material shortages, rising costs, and transportation issues. 

In an uncertain world for most businesses, filled with angst, constant change, inflation and logistical backlogs, these burning issues are among the major worries in the C-suite of the packaging industry.